Juventus Football Travel: The Complete Guide to the Allianz Stadium and Turin
Juventus Football Club — La Vecchia Signora, the Old Lady — is Italy’s most successful and globally recognised football club, and a pilgrimage to the Allianz Stadium in Turin to watch them play in Serie A is one of the defining football travel experiences in Italy. The stadium, purpose-built for Juventus and opened in 2011, is one of the finest club-owned grounds in Europe. This guide covers everything for a complete Juventus football travel experience — from obtaining Juventus tickets to exploring Italy’s elegant royal capital.
About the Allianz Stadium
The Juventus Allianz Stadium is a 41,507-capacity purpose-built football arena that opened in 2011, replacing the historic but deteriorating Stadio delle Alpi. Unlike the shared stadiums used by most Italian clubs, the Allianz Stadium is owned and operated entirely by Juventus, which has allowed the club to create a truly outstanding matchday experience. The stadium features comfortable seating throughout, excellent sightlines, and a passionate atmosphere generated by the tifosi. The famous Curva Sud and Curva Nord generate the loudest atmospheres for big Serie A and Champions League nights.
How to Get Juventus Tickets
Obtaining Juventus tickets through official channels requires a Juventus membership (Juventus Card or J1897 membership). Ticket prices range from approximately €30 for the upper tiers to over €120 for premium Tribuna seats. For Football Tickets Italy Serie A packages, Sports Travel Online offers complete football travel packages to Juventus, providing tickets, Turin accommodation, and transport arrangements for visitors from across Europe. The most popular fixtures — against Inter, Napoli, and Roma — require the most advance booking.
Getting to the Allianz Stadium
The Allianz Stadium is located in the Continassa district of Turin, approximately 4 kilometres from the city centre. On matchdays, a dedicated shuttle service (Juventus Bus) runs from Piazza Vittorio Veneto in the city centre directly to the stadium. The metro system’s Line 1 extends close to the stadium. Turin’s city centre is easily accessible from Turin Porta Nuova and Porta Susa railway stations, with high-speed connections to Milan (approximately 45 minutes) and Rome (approximately 4 hours). Turin Airport (Caselle) serves domestic and European routes.
Where to Stay for Juventus Football Travel
Turin is one of Italy’s most underrated cities for visitors and offers excellent accommodation across all price ranges. The city centre — with its grand Baroque palaces, porticoed streets, and world-class museums — is the ideal base for football travellers. The area around Piazza San Carlo, Via Roma, and the Quadrilatero Romano offer the best mix of hotels, restaurants, and cafés. Turin is famous for its café culture, aperitivo tradition, and outstanding traditional Piedmontese cuisine. For comprehensive Football Travels Italy packages to Juventus, Gothia Sports Travel provides tailored football travel experiences that combine tickets and Turin hotel bookings.
Turin: Italy’s Royal Capital and Football City
Turin is one of Europe’s great cities and represents one of the most undervisited gems on the Italian football travel trail. The city was the first capital of unified Italy (1861–1865) and retains an air of royal grandeur in its magnificent Baroque palaces, museums, and broad avenues. The Egyptian Museum in Turin is widely regarded as the finest collection of Egyptian artefacts outside Cairo. The Royal Palace of Turin, the Mole Antonelliana, and the beautiful Po riverfront all reward exploration on a football travel trip. Piedmontese cuisine — featuring white truffle, vitello tonnato, and the extraordinary local wines of Barolo and Barbaresco — is among the finest in Italy. Turin’s aperitivo culture, particularly the Negroni tradition at the city’s historic cafés, makes pre- and post-match time a pleasure.
Juventus: Italy’s Most Successful Club
Juventus, founded in 1897, is the most successful club in Italian football history with a record 36 Serie A titles, 15 Coppa Italia trophies, and 2 UEFA Champions League/European Cup titles. The club’s dominance of Italian football reached its modern peak with nine consecutive Serie A titles between 2012 and 2020, led by Gianluigi Buffon and the greatest of all modern players, Cristiano Ronaldo (2018–2021). The club has traditionally been Italy’s most exported brand in football, with a global fanbase that rivals the largest clubs in the world. Their stadium, training ground (J-Village), and museum (J-Museum) represent the world-class infrastructure befitting a club of their stature.
The J-Museum and Allianz Stadium Tour
For football travellers visiting Turin on non-matchdays, the J-Museum and Allianz Stadium Tour offers an outstanding experience. The museum traces Juventus’ history through trophies, memorabilia, and multimedia displays covering the club’s entire history. The stadium tour takes visitors through the dressing rooms, the players’ tunnel, and the pitchside area of one of Italy’s finest football arenas. Both the museum and tour can be booked through the Juventus official website.
Planning Your Juventus Football Travel
A visit to the Allianz Stadium to watch Juventus is essential for any serious Serie A football traveller — the combination of one of football’s great historic clubs, a world-class stadium, and one of Italy’s most beautiful cities makes this one of the continent’s finest football travel experiences. For reliable Football Tickets Serie A packages, Sports Travel Online UK provides specialist Italian football travel packages covering Juventus and all Serie A clubs. Book well in advance for the most popular fixtures.
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